Just as the CoronaVirus rampantly spread, so did its gruesome impact on every single aspect of living.
Many industries had to halt their processes as large groups of gatherings were a major health hazard.
The fashion industry particularly took a huge blow as the spread of the virus became more rampant in the middle of the 2020s fall fashion month.
People were forced to follow government directives that were set out to curb the number of spreading infections that would ultimately reduce the number of people getting infected with the virus.
Runways and stores had to be closed to minimize social interactions which in turn resulted in stores and brands facing losses even filing for bankruptcy.
However, at the height of the pandemic, online fashion startups from San Francisco came up with clothing that was both leisure and lounge ware considering people were now spending most if not all of their time at home or working from home.
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Here, we are going to take a better look at the impact of coronavirus on the fashion industry and how the prices have changed.
What has caused the fashion industry to face the crisis?
However much the industry struggled to remain afloat with the pandemic, there have been drawbacks during the existential crisis.
One of these drawbacks was the decrease in sales for seasonal fashion.
Normally at different times of the year, people would go for holidays, and buy new clothes according to the season.
For instance, if it is summer people would plan to buy comfortable clothes for vacations or trips.
This was majorly by the lockdown where you can’t move in and out aimlessly, you could imagine how the fashion industry greatly relies on people buying seasonal clothing.
Another way the pandemic has made a dent in the fashion industry was the general shift of people’s mindset from lux and comfort to survival.
Some challenges that the fashion industry is facing.
Most fashion industries relied on materials from abroad to make their clothes, this became a great challenge since some countries had to restrict exporting of goods as measures to control the virus.
So the fashion industry has negatively been affected by this, production decline resulting in retailers close up shops.
Also, the demand was very low as many people were stuck working or studying from home seeing no need for new clothes.
The clothing industry was recorded to have gone down by 34% as of March 2020 because the majority of the world’s population is currently restricted from engaging in face-to-face social interactions due to the restrictions that were placed.
Individuals, especially from the lower classes who felt the most effect from the virus-based on their concerns on how to get through the pandemic.
Surely there wasn’t time to think of what the latest trend was new in town when manly people were succumbing to the deadly virus.
Ways in which the fashion industry has tried to keep afloat.
It is no question, the COVID-19 virus struck the whole world all over a sudden without any prior warning, leaving many people unprepared for what was to come.
Businesses and places that facilitated gatherings were shut down, leaving many people jobless and forcing students to study from home.
The fashion industry was no exception, adhering to the rules and guidelines put up to control the spread of infections was a top priority.
However, as time went by the fashion industry had to be creative, they had to come up with ways to salvage the industry from the pandemic.
This is where fashion outlets and fashion industries started making face masks, donating products and services to healthcare workers.
They also started helping employees find temporary roles in factories to manufacture hand sanitizers.
They took measures to ensure that the industry survives and at the same thrive in the unpredicted shock.
Also, the general prices of clothing and fashion articles had to be reduced to account for shipping costs as fashion outlets made more sales through online shopping.
The COVID-19 pandemic has without a doubt affected the fashion industry.
Warehouses have reported on the growing piles of clothing that were meant to be distributed and sold but instead ended up in storage due to stores being shut down.
Even worse, the prices of fashion articles had to be reduced to account for shipping costs since most sales were now being conducted online.